Youtube star gets own network
Felix Kjellberg, 26, was an average student at Chalmers University of Technology when he first made his account on YouTube in 2010, and after six years, dropping out and acquiring a massive following from his distinct style of videos, Disney’s Maker Studios is financially backing him to start his own multichannel network.
Kjellberg’s YouTube channel, for which he is best known as PewDiePie, is a video blog that focuses on the various video games he plays and the commentary and reactions he has to these games.
Kjellberg said he started his channel through pure interest of fun and games and had no interest or knowledge that he could make a living off of it.
Maker Studio’s partnership with “PewDiePie” will allow Kjellberg and a group of his fellow YouTube friends to create brand new content for the new network named Revelmode.
Kjellberg said on his website, “I’m just a guy from Sweden who like to laugh and make other people laugh.”
Despite his simple beginning, in a matter of six years his channel and subscriber base grew to a whopping 41 million subscribers and he was the first to break the 10 billion viewer mile marker.
“He has become pretty crazy since his beginning but having his own network could be good for him and the gaming industry,” said Kyle Reed, junior computer science and software engineering double major.
With videos often described by followers as “goofy” and “crude” but overall genuine in how he relates to his audience, calling them his “bros,” it is clear Maker saw this as an opportunity to better connect with a younger audience entertained by video gameplay more than television programming.
“We’re thrilled to be doubling down with Felix,” said Courtney Holt, executive Vice President and head of Maker Studios in a statement. “He is an amazing talent, a great partner and the pulse of millennial pop culture.”
His popularity earned him $12 million last year in YouTube revenue, nearly five million more than he earned in 2014. With this money and the support of his subscribers, he has created several charity drives that have collected more than one million dollars combined.